Strategic Communications Consulting: Message Clearly, Build Support, Drive Change #
When Stacey announced a major organizational restructuring, the team heard rumors before the official announcement. People panicked. The change was met with resistance instead of support.
The problem: poor communication strategy.
We developed a communication plan: (1) identify key stakeholders, (2) understand their concerns, (3) craft messages addressing their concerns, (4) establish communication timeline and channels, (5) measure understanding and sentiment.
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Relaunch: We communicated the why (market conditions required change), the what (new structure), the how (timeline, support), and the why-for-you (how does this affect each employee). Same restructuring, dramatically better reception.
Strategic Communications Framework #
We help organizations: (1) develop clear messaging, (2) identify key stakeholders, (3) craft tailored messages, (4) establish communication timeline, (5) measure effectiveness.
ROI #
Good communication dramatically improves adoption of change and reduces resistance. Poor communication increases turnover and reduces effectiveness.
Next Steps #
If you’re planning organizational change or major announcement, let’s develop communication strategy.
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