Does Your Association Have What it Takes to Attract Top Dollar Sponsorships?

Start: June 22, 2011 1:00 pm

End: June 22, 2011 2:00 pm

Cost: $95

Presenter: Bernie Colterman, CEPSM

RECEIVE A SUMMARY OF COMMON TANGIBLE VALUES – for attendees only.

Why Should You Attend?

Like it or not, companies are comparing your sponsorship opportunities against similar offerings and marketing mediums to determine best value for their marketing investment. Your ability to demonstrate “value for dollar” and present a clear business case is paramount to being successful in this highly competitive marketplace.

This workshop will examine the critical elements of sponsorship value measurement and provide you with strategies and tools to help you move beyond the “value guessing game”. You will learn how to determine the value of your sponsorship and commercial partnership offerings and demonstrate their impact on achieving a wide range of corporate objectives. You will also learn how to communicate the value of your offerings in a language that resonates with business.

What You Will Learn:

• How to identify assets you can leverage through sponsorships and other forms of commercial partnerships;
• The Tangible and Intangible value of your assets;
• How to set pricing strategies for your corporate packages;
• How to articulate the value of your offerings to potential sponsors and corporate partners.

Did you miss the sponsorships and partnership assets best practices for associations webinar?  Don't worry!  A recording of the webinar will be made available shortly.  To order your copy, click here.

Click above to register. You will be lead to Action Strategies' partner, CEPSM, and their online shopping cart.  A full listing from the webinar series will be given.  Scroll down the page to add your favorite webinars to your final purchase.