WEBINAR: Membership Recruitment for NonProfit Associations
How Effective Are Your Association's Membership Recruitment Campaigns?
Is your association membership recruitment keeping up with today's threats and challenges in keeping professionals engaged?
Why Should You Attend? Membership is an association’s life blood
…yet many organizations do not take a strategic approach towards recruitment, retention and maximizing revenue from member-based activities. And with today’s challenges of changing demographics, evolving expectations and increased scrutiny of value for dollar, associations need to re-think their entire approach towards membership fund development.
This webinar will examine a proven model for taking a strategic approach towards maximizing revenue potential from current members and developing a realistic plan for growth. It will show you how to research and analyze your membership potential, develop value propositions, plan and execute membership growth strategies.
What You Will Learn:
- How to use audience segmentation to increase market penetration in key membership areas;
- Social media marketing strategies to engage and recruit members;
- Member communications principles to keep members engaged;
- If your association has an audience that isn’t a member, how can you show benefit in comparison to those who are members?
- How to identify and motivate influencers in your organization so they become brand ambassadors and recruiters;
- Techniques for generating more revenue from current members;
- How to identify new membership markets;
- How to package, promote and sell your membership program to new markets.