How Effective Are Your Association's Membership Recruitment Campaigns?

Is your association membership recruitment keeping up with today's threats and challenges in keeping professionals engaged?

Start: September 27, 2011 1:00 pm End: September 27, 2011 2:00 pm Cost: $95 Presenters:  Bernie Colterman, CEPSM and Mark Buzan, Action Strategies

Why Should You Attend? Membership is an association’s life blood

…yet many organizations do not take a strategic approach towards recruitment, retention and maximizing revenue from member-based activities. And with today’s challenges of changing demographics, evolving expectations and increased scrutiny of value for dollar, associations need to re-think their entire approach towards membership fund development.

This webinar will examine a proven model for taking a strategic approach towards maximizing revenue potential from current members and developing a realistic plan for growth. It will show you how to research and analyze your membership potential, develop value propositions, plan and execute membership growth strategies.

What You Will Learn:

• How to use audience segmentation to increase market penetration in key membership areas;
  
• Social media marketing strategies to engage and recruit members;
  
• Member communications principles to keep members engaged;
  
• If your association has an audience that isn’t a member, how can you show benefit in comparison to those who are members?
  
• How to identify and motivate influencers in your organization so they become brand ambassadors and recruiters;
  
• Techniques for generating more revenue from current members;
  
• How to identify new membership markets;
  
• How to package, promote and sell your membership program to new markets.