1. Webinar Series in Successful Association Marketing
Action Strategies has teamed up with the Centre for Excellence in Public Sector Marketing to deliver a new webinar series “Successful Association Marketing: Why it has become the key to success”.
Good marketing strategy is the basis of success in everything from public relations, government relations, communications, association governance, sponsorship and revenue generation, brand strategy, social media savvy, & your non-profit organization’s membership recruitment plans.
Choose one webinar OR benefit from the discount of registering for 3 or more!
This webinar series is for people “on the ground” in associations and nonprofits — we’re talking the hardworking staffers, board members and volunteers. These practical sessions will help you with the day-to-day challenges of member recruitment, event planning, fundraising and many other aspects of day to day operations in associations.
Investment (for as many as fit around a computer):
|1 Webinar $95.00 + HST
||3 Webinars $250.00 + HST
||5 Webinars $395.00 + HST
||All 10 Webinars $695.00 + HST
Action Strategies' training programs give you the magnifying glass your nonprofit needs to build awareness for the programs you have
2. Social Media Training for NonProfit Organisations and Social Media Seminars for Associations
Every 60 seconds, 13 hours of content are uploaded to YouTube and millions of tweets are generated every day. With so much content being created, how will one filter out what’s important? Through all this clutter, non-profit organizations face three challenges:
1st challenge: What do I say?: Determining content that will drive followers and recruit support requires serious thought and strategy.
2nd challenge: How much time should I be spending Tweeting or on Facebook?: Once you start with social media, you will find that there is a lot of content and it is easy to spend a lot of time going through it all. Non-profit organizations need an understanding of how they can coordinate staff and time resources to be most effective online without compromising their day-to-day operations.
3rd challenge: Staying organized: As one follows more folks on social networks, it is easy to forget who they are or why you decided to follow them.
Click here to download our social networking training brochure: Social Media Training (661)
In response to these challenges, Action Strategies' training program and seminar covers the following issues over the course of a 3 part online training series:
- Learn how to monitor your reputation online, starting today
- Discover how to set up a measurable, accountable social media program
- Identify and track top blogs in your industry–––and decide the best time to join in the conversation
- Acquire the techniques for placing the right messages on leading social media outlets, like FaceBook, del.icio.us, Digg, and YouTube
- Harness the power of blogs and podcasts (including critical insight on who in your organization should blog and who should not )
- Start using the latest Search Engine Optimization techniques to supercharge the visibility of your website and press materials
- Find out the smartest (often ignored!) features of a social media newsroom
- AND Finally…learn how all of these techniques can be drawn together into your traditional communications strategies
3. Media Relations Training for NonProfit Organizations, Charities and Associations
Do you want to learn how to make your non-profit organization a Household name?
Whatever the size or interest of your organization, setting yourself apart in the public eye can give you a professional image, increase revenues, as well as bring the public and government on side with your issues.
Advertising works for big brand name organizations but if your budget as a charity or association is limited, what are you to do? The answer is in creatively marketing yourself through media relations. Action Strategies is offering a unique opportunity to learn the tricks of the trade used by experts.
This professional development opportunity will provide you with a one-day course on straightforward ideas on the basics of brand recognition and increasing awareness by using the media and journalists to become your association or charity's brand evangelist. Register now and learn about:
➢ Writing effective press releases
➢ Using the media to gain free advertising
➢ Hosting media events
➢ Public relations and the web
➢ Measuring the effectiveness of public relations and media relations efforts
➢ Effectively managing all forms of interviews with broadcast, internet, and print journalists
➢ Integrating your media relations with social media and all other forms of public relations and communications strategies
4. Lobbying, Government Relations, and Advocacy Training for NonProfit Organizations and Associations
Whether you’re a seasoned activist, or only just starting to realize your potential for creating change, making the right moves when it comes to advocacy, lobbying, or government relations can be daunting. Advocacy for nonprofit organizations and associations is among the most critical aspects for NGO government relations. In fact, most associations exist to represent the issues of their industry and stakeholders. The choices of policy makers and heads of influential stakeholder groups are affected by advocacy, as are your members and supporters.
Effective advocacy (Advocacy Tools, Advocacy and Lobbying Training Materials) incorporates both practical and strategic activities, many NGO actions function on both of these levels simultaneously. Individual advocacy as well as larger scale formal advocacy of NGO's requires a strategy which is firm as well as diplomatic.
Action Strategies has put together some how-tos on engaging your MP and elected officials, working with your local media, and building a community coalition. The how-tos encompass the simple to the advanced and provide guidance on moving decision-makers toward becoming champions for your cause.
Coming soon. Registration to begin in Spring 2011. Click here to pre-register your interest by contacting Action Strategies today.