Online PR and Social Media for Associations and Not-for-Profits
NOW AVAILABLE!!!
Associations and Not-for-profits are different. They need to keep multiple stakeholders engaged. Limited resources. And a (partly) volunteer workforce. Social Media seems like a great solution, so you are likely already using it: your organization has a web site, may have a blog, and maybe even a Twitter account. But is all of this giving you exposure? Are you being called by media? Has it resulted in an influx of new members... or new fundraising? And how are you doing in your search engine rankings?
Social Media is either a complete waste of time...
...or the most important plank of your marketing strategy:
It all depends on your approach:
- Do you know how an Anchor and Outpost strategy can significantly increase your exposure – and your search engine ranking?
- Do you know how to prevent others from hijacking your identity?
- Do you how to develop your own YouTube Channel – with Guru status?
- Did you know that you can automatically have your blog entries appear on Amazon.com?
- Do you know how pay-per-click advertising fits into the mix?
- Do you know that you can update your "status" on all of the social networking sites (and on Twitter) with one click?
- Do you know which PR sites you should join – and which you should not?
- Do you know how to use Social Bookmarking to leverage your efforts even further?
- Do you know how to use the hidden integration power of the social networks to significantly cut down your maintenance time?
- And much, much more!
Your communications team could spend months spinning in circles developing its own expertise...
...why not let the people who know about it help you get off the ground and running?
Important note: This is a book on strategy, and includes specific, step-by-step instructions to implement that strategy. It is written to provide value for all who are interested in developing online reputation: Technology neophytes (step-by-step illustrations), technology gurus (with advanced tech tricks), as well as experienced Public Relations and Communications professionals (strategy and traditional PR integration).
Buy and download your copy immediately for CDN$42.99 (about $39 US) by clicking here.
