July 18, 2011; Mark Buzan's PR and Public Affairs Spot of the Web: Unlike fundraising or direct program delivery, the value of communications strategy and public relations can be elusive or in the least relegated to an after thought in many nonprofit organisations. However, it's

February 7, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: Love it or hate it, the non-profit and association sector has its peculiarities.  At times, consultants can face friction from in-house government relations or communications staff within associations.   Sometimes, I

January 22, 2011 – Mark Buzan's PR & Public Affairs Spot on the Web With the rise of social media, association executives, legal professionals, and those suspicious of the risks involved for an organization's reputation seem to be raising more concerns about the risks to

Look, I’ll come forward and admit it…at face value, public relations can be a subjective affair.  At times, getting to the point of what it clearly delivers can be a challenge.  So let me make it very clear.  If I were to pick one fundamental

Too often, non-profit organizations and associations relegate public relations and/or government relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation – to name just a few examples. If you are in a