June 7, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Why would a potential sponsor wish to support your nonprofit organisation or association? Sponsors and corporate supporters are going to be looking for the answer to the question of "what's in it

How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot be ignored. In fact, potential sponsors expect you to have a solid communications strategy! I

Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and why/how sponsors are attracted to supporting organizations. Given the responses I have been receiving

Partnerships among nonprofits, and between for-profits and nonprofits, are among the best means I have found for non-profits and associations to build brands or advocate causes. The benefits include cost efficiencies, revenue opportunities for nonprofits, more sustainable nonprofit organizations, and better services for communities in