My most recent assignment with the EQAO (Education Quality Accountability Office) has re-enforced what I have long believed about targeting the right message to the right audience. In fact, this experience has helped me prove a long held point that understanding, identifying, and analyzing groups

Ok, so we’ve all heard about blogs and their power to influence opinion. Hopefully, if you’re reading this blog, you’ve got an interest in how to commercially apply this new social medium…one that allows readers, publics, targets, prospects, etc. to give you instantaneous feedback. So

In my view, Podcasting offers professionals the opportunity to literally skyrocket their credibility and reputation with their clientele and prospects. As said in the Magnifier newsletter, imagine if you will the creation of your own downloadable radio show. With the properly attracted crowd, the quality