Archive for the ‘Public Relations’ Category

<span id="title-refEl-2494">What does good PR take and what can NonProfits expect from Public Relations?</span>

What does good PR take and what can NonProfits expect from Public Relations?

July 18, 2011; Mark Buzan's PR and Public Affairs Spot of the Web: Unlike fundraising or direct program delivery, the value of communications strategy and public relations can be elusive or in the least relegated to an after thought in many nonprofit organisations. However, it's

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<span id="title-refEl-2483">A Summer of Training Workshops for NonProfits</span>

A Summer of Training Workshops for NonProfits

July 11, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Summer's here and what a better time to for your nonprofit organisation or association to take stock of its training needs in media relations, social media, and lobbying.  With school back, new demands

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<span id="title-refEl-2179">Public Relations Measurement for Non-Profit Organization Success</span>

Public Relations Measurement for Non-Profit Organization Success

April 29, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Public relations is about building reputations and when it comes to building communications strategies for non-profits and associations, financial resources and staff time need to be maximized for PR Return-on-Investment (ROI).   However,

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<span id="title-refEl-2144">Is your association driven by marketing strategy?</span>

Is your association driven by marketing strategy?

April 18, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: NEW FREE WEBINAR -  Are you a Marketing-Driven Organization?   Do you have the strategies and tools to support your Association in the following areas? Maximizing your public relations opportunities Branding to create

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<span id="title-refEl-1835">Using Social Media: Strategies to Grow Your Online Presence</span>

Using Social Media: Strategies to Grow Your Online Presence

February 26, 2011; Mark Buzan's PR and Public Affairs Spot on the Web - 2011 is becoming the year of training! After gathering the best social media training practices, the first of what will be many more in-person training sessions comes to light on March 8, 2011.

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<span id="title-refEl-1805">What Marketing Communications Training Challenges is Your Non-Profit Facing?</span>

What Marketing Communications Training Challenges is Your Non-Profit Facing?

February 23, 2011: Mark Buzan's PR and Public Affairs Spot on the Web — As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated.  Social media strategy requirements are forcing

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<span id="title-refEl-1783">What’s Your Association’s Public Relations ROI? </span>

What’s Your Association’s Public Relations ROI?

February 21, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Your association has a voice.  One of the reasons your non-profit organisation exists undoubtedly is to get across the message of the cause you support.   The challenge becomes all that much

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The Importance of Public Relations in Fundraising

Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and why/how sponsors are attracted to supporting organizations. Given the responses I have been receiving

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Speaking at MARCOMM: Integrating Social Media into Public Relations

Big news! I’m pleased to announce that I will be one of the featured speakers at MARCOM 2010 happening June 10-11 ( I will be moderating a session on the 10th on “Integrating Social Media into your Public Relations”) at the Hilton Lac-Leamy in Gatineau,

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Some do’s & don’ts in hiring a PR Consultant

What strikes me today is an issue I come across from time to time as a consultant to non-profits. Namely, many association or charitable executives have in mind the idea that public relations can be of help to them but they are unclear really of

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