July 18, 2011; Mark Buzan's PR and Public Affairs Spot of the Web: Unlike fundraising or direct program delivery, the value of communications strategy and public relations can be elusive or in the least relegated to an after thought in many nonprofit organisations. However, it's

April 29, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Public relations is about building reputations and when it comes to building communications strategies for non-profits and associations, financial resources and staff time need to be maximized for PR Return-on-Investment (ROI).   However,

February 21, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Your association has a voice.  One of the reasons your non-profit organisation exists undoubtedly is to get across the message of the cause you support.   The challenge becomes all that much

Time and again, when you review the blogs and discussion forums, the question of ROI (return on investment) comes up when association executives think about integrating social media into their communications and public relations initiatives. For many association and not-for-profit organization executives and communications professionals,

Too often, non-profit organizations and associations relegate public relations and/or government relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation – to name just a few examples. If you are in a

No matter the size, reach, or history of your particular nonprofit operation or business; determining how effective the money you spend on PR and marketing efforts can be, at times, nearly impossible to gauge. If you are like most nonprofits, you gear your public relations