Too often, non-profit organizations and associations relegate public relations and/or government relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation – to name just a few examples. If you are in a

Here are the best tips you’ll need in devising and carrying through with your first viral web/email marketing campaign. 1. First things first: ensure that you have a professional and attractive website to direct your current members and customers to, as well as potential new