Archive for the ‘non-profit associations’ Category

<span id="title-refEl-1877">Media Relations Best Practice: Example of an email pitch to the press</span>

Media Relations Best Practice: Example of an email pitch to the press

March 24, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: For anyone involved in trying to get the attention of the media in an internet age, it's a well known fact that getting the attention of journalists, the press gallery, or the

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<span id="title-refEl-1805">What Marketing Communications Training Challenges is Your Non-Profit Facing?</span>

What Marketing Communications Training Challenges is Your Non-Profit Facing?

February 23, 2011: Mark Buzan's PR and Public Affairs Spot on the Web — As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated.  Social media strategy requirements are forcing

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<span id="title-refEl-1783">What’s Your Association’s Public Relations ROI? </span>

What’s Your Association’s Public Relations ROI?

February 21, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Your association has a voice.  One of the reasons your non-profit organisation exists undoubtedly is to get across the message of the cause you support.   The challenge becomes all that much

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<span id="title-refEl-1765">Association Marketing Webinar Series: 1st Video Now Available</span>

Association Marketing Webinar Series: 1st Video Now Available

February 14, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: As it has been previously announced, Action Strategies has teamed up with the Centre for Excellence in Public Sector Marketing (CEPSM) in the delivery of a year long webinar series. Often,

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<span id="title-refEl-1680">Are Consultants and In-house PR Staff in Competition with Each Other?</span>

Are Consultants and In-house PR Staff in Competition with Each Other?

February 7, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: Love it or hate it, the non-profit and association sector has its peculiarities.  At times, consultants can face friction from in-house government relations or communications staff within associations.   Sometimes, I

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<span id="title-refEl-1612">Protecting your Reputation: Crisis Communications Plans for Associations, NonProfits & Charities</span>

Protecting your Reputation: Crisis Communications Plans for Associations, NonProfits & Charities

January 22, 2011 – Mark Buzan's PR & Public Affairs Spot on the Web With the rise of social media, association executives, legal professionals, and those suspicious of the risks involved for an organization's reputation seem to be raising more concerns about the risks to

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<span id="title-refEl-1614">Putting the “strategic” into communications plans</span>

Putting the “strategic” into communications plans

A while back, a colleague of mine in one of Action Strategies' partnering firms in association governance, management and strategy – Tecker Consultants wrote something that I think is very profound": "Just because you have a plan, it might not be strategic".   In my years

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5 Reasons Why and How Public Relations Impacts Non-Profit Revenue Generation

Too often, non-profit organizations and associations relegate public relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation. In this video, Mark Buzan explains 5 reasons Why & How Public Relations Impacts Non-Profit

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<span id="title-refEl-276">Training for NonProfits and Magnifying Speeches</span>

Training for NonProfits and Magnifying Speeches

Marketing for Associations

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<span id="title-refEl-274">Learn more about the Chief Magnifying Officer, Mark Buzan</span>

Learn more about the Chief Magnifying Officer, Mark Buzan

So Why Hire Action Strategies' Mark Buzan?

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