As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated. Social media strategy requirements are forcing non-profits to look to the internet as more than a place where they build a static website.

Media relations in a social media world is changing as well. On a recent webinar I facilitated on association branding, I was amazed at the concern professional associations and trade association executives showed for how they can keep their brand relevant and fresh to Generation Y. The list goes on.

From this process of reflection that I am undertaking with fellow training partners in social marketing in the development of training programs and in particular, a year long webinar series on marketing, I would like to know what challenges you are facing.

What areas of training do you feel your non-profit association could benefit from most?

In what marketing communications challenges do you feel your non-profit association most needs training in 2011?

  • Understanding social media strategy
  • Building more robust and prominent press coverage
  • Recruiting and retaining members and supporters
  • Revising a new brand/ improving the organization’s brand
  • Developing new revenue strategies/ streams through better marketing
  • Developing a robust and regular contact system with members or supporters
  • Mobilizing members and supporters in your awareness campaigns
  • Marketing your message to government to become a better lobbying organization
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