Archive for the ‘Marketing Communications’ Category

<span id="title-refEl-2260">Integrated marketing delivers strong association sponsor revenue</span>

Integrated marketing delivers strong association sponsor revenue

June 7, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Why would a potential sponsor wish to support your nonprofit organisation or association? Sponsors and corporate supporters are going to be looking for the answer to the question of "what's in it

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<span id="title-refEl-2194">Social Marketing: Winning Hearts & Minds is the Real Business of NonProfit Organisations</span>

Social Marketing: Winning Hearts & Minds is the Real Business of NonProfit Organisations

April 30, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Often when we think of marketing strategy, the idea that comes to mind for associations is corporate promotion or selling a product.  However, in the non-profit organisation sector, marketing strategy takes on a

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<span id="title-refEl-2179">Public Relations Measurement for Non-Profit Organization Success</span>

Public Relations Measurement for Non-Profit Organization Success

April 29, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Public relations is about building reputations and when it comes to building communications strategies for non-profits and associations, financial resources and staff time need to be maximized for PR Return-on-Investment (ROI).   However,

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<span id="title-refEl-2168">Transform Your NonProfit Supporters into Marketers with Word of Mouth Marketing</span>

Transform Your NonProfit Supporters into Marketers with Word of Mouth Marketing

April 23, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Word-of-Mouth marketing (WOMM) is something that many association marketing professionals and nonprofit marketing practitioners undoubtedly recognize as a powerful means of spreading the word on the mission of their organization.  Studies and

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<span id="title-refEl-2144">Is your association driven by marketing strategy?</span>

Is your association driven by marketing strategy?

April 18, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: NEW FREE WEBINAR -  Are you a Marketing-Driven Organization?   Do you have the strategies and tools to support your Association in the following areas? Maximizing your public relations opportunities Branding to create

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<span id="title-refEl-1805">What Marketing Communications Training Challenges is Your Non-Profit Facing?</span>

What Marketing Communications Training Challenges is Your Non-Profit Facing?

February 23, 2011: Mark Buzan's PR and Public Affairs Spot on the Web — As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated.  Social media strategy requirements are forcing

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Maximizing Non-Profit marketing, sponsorship and fundraising opportunities for more revenue

How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot be ignored. In fact, potential sponsors expect you to have a solid communications strategy! I

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<span id="title-refEl-276">Training for NonProfits and Magnifying Speeches</span>

Training for NonProfits and Magnifying Speeches

Marketing for Associations

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<span id="title-refEl-270">What Can Our Grassroots Advocacy and Public Relations Services Deliver?</span>

What Can Our Grassroots Advocacy and Public Relations Services Deliver?

Too often, non-profit organizations and associations relegate public relations and/or government relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation – to name just a few examples. If you are in a

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How I go after link strategies to market clients

Wikipedia defines Link exchanges as a practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also

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