July 11, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Summer's here and what a better time to for your nonprofit organisation or association to take stock of its training needs in media relations, social media, and lobbying.  With school back, new demands

June 24, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: For a long time, I have encountered a common theme in nonprofit and cause based associations when it comes to NGO advocacy and nonprofit lobbying: emotional appeal.  This is normal.  To be

May 30, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Last week, the cabinet was announced and the Parliament is shaping up even more as the Leader of the Official Opposition, Jack Layton, announced his shadow cabinet on Thursday. While many will argue that

May 20, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Earlier this week, Prime Minister Harper announced the cabinet of the 41st Parliament following the election of last month.  If you read my last posting on what the election meant for the

May 3, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Well it's over!  The Canadian federal election has produced a Conservative Party majority in the House of Commons, the New Democratic Party has been elected as the Official Opposition for the first

Elections are a great opportunity to mobilize your nonprofit's grassroots April 9, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Canada is in the midst of a federal election.  If your non-profit organisation or association has been smart, you've been building up your

March 18, 2011; Mark Buzan's PR and Public Affairs Spot on the Web - About a month back, I demonstrated some examples of the contacts I maintain with senior government officials.  On February 16, 2011, I attended a very interesting breakfast session held by the Ottawa

February 1, 2011; Mark Buzan's PR & Public Affairs Spot on the Web: I attended a good 'ole fashioned political rally on January 23, 2011 in Ottawa, Ontario held by the Conservative Party of Canada marking their 5th year in office.  Those who follow Canadian politics know

So Why Hire Action Strategies' Mark Buzan?

Too often, non-profit organizations and associations relegate public relations and/or government relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation – to name just a few examples. If you are in a