How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot be ignored. In fact, potential sponsors expect you to have a solid communications strategy! I

Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and why/how sponsors are attracted to supporting organizations. Given the responses I have been receiving