One’s "Contacts" are not the sole indicator of Government Relations Success

What counts more for you in developing effective government relations: the level of contacts one has or the basis of understanding one has for the political process? Over the years of working with associations in advancing their cause before government, one of the common threads

This entry was posted under Good Lobbying Practices, Government Relations, Lobbying. You can follow any responses to this entry through the RSS 2.0 feed.
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Change Management, Focus Groups, and Communications in Associations & Non-Profits

Change Management is a hot topic for many non-profits and associations. Navigating through this challenging environment however requires good communication strategy based on understanding your stakeholders. In what is now officially our 200th post (we’re quite proud!), I decided that more needed to be expanded

This entry was posted under Change Mangement, Communications Plans, Communications Strategy, focus groups. You can follow any responses to this entry through the RSS 2.0 feed.
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Good Communications Planning Delivers Good Change Management

With my involvement in the Canadian Society of Association Executives Ottawa-Gatineau Chapter, I’ve had the privilege of sitting on a number of committees including the chapter’s events committee. Year after year, one of the hottest topics remains change management in associations. Obviously, anytime one brings

This entry was posted under Change Mangement, Communications Plans, Communications Strategy, Marketing Communications Plans. You can follow any responses to this entry through the RSS 2.0 feed.
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Canadian Society of Association Executives – Ottawa/Gatineau now on LinkedIn

In my many efforts to give back to the industry that has served me so well, one of the areas I give back to is my local chapter of the Canadian Society of Association Executives (CSAE) – Ottawa/Gatineau chapter. After some negotiating and coaching, I’m

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Social Media and Media Relations Can and Needs to be Integrated

As mentioned two weeks ago, I was invited to speak before MARCOM, one of Canada’s leading marketing communications forums for the Public and Non-Profit sector. In my chat, I made the point that organizations need to stop thinking of social as a “bolt-on” strategy. One

This entry was posted under Internet media relations, media relations, Social Media Release Template. You can follow any responses to this entry through the RSS 2.0 feed.
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Getting clear on your outreach campaigns

One of the challenges non-profits and associations come across when considering either a government relations or public relations campaign is identifying the parametres around which it will operate. For example, what will the budget be? What will be the measures of success? What challenges will

This entry was posted under Budgeting, Communications Strategy. You can follow any responses to this entry through the RSS 2.0 feed.
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Maximizing Non-Profit marketing, sponsorship and fundraising opportunities for more revenue

How to do we maximize our marketing opportunities for more revenue for our organization? When it comes to sponsorship and the fundraising that results from it, good PR strategy cannot be ignored. In fact, potential sponsors expect you to have a solid communications strategy! I

This entry was posted under Communications Strategy, Fundraising, Marketing, Marketing Communications, Marketing Communications Plans, sponsorship. You can follow any responses to this entry through the RSS 2.0 feed.
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The Importance of Public Relations in Fundraising

Back in June of 2007, I recorded this podcast interview with Lisa Crowe of Itancan on the essential value Public Relations and Communications Strategies play in assuring non-profits are financed and why/how sponsors are attracted to supporting organizations. Given the responses I have been receiving

This entry was posted under Fundraising, Fundraising Media Relations, Lisa Crowe, Public Relations, sponsorship. You can follow any responses to this entry through the RSS 2.0 feed.
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Omnifluence – The Value of Public Relations Consultants

Last week (May 18), I spoke before the Young Communications Professionals Group – Ottawa. This group gathers largely as a means to share stories and gain advice from experienced individuals in the field of public affairs. Naturally, I was very honored to be invited to

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Speaking at MARCOMM: Integrating Social Media into Public Relations

Big news! I’m pleased to announce that I will be one of the featured speakers at MARCOM 2010 happening June 10-11 ( I will be moderating a session on the 10th on “Integrating Social Media into your Public Relations”) at the Hilton Lac-Leamy in Gatineau,

This entry was posted under MARCOM, Public Relations, Social Media. You can follow any responses to this entry through the RSS 2.0 feed.
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