Social media has a loyal following. Many are convinced while others from time to time that I encounter inevitably tell me a number of things:

It’s been a while since this blog has been updated but what a summer and fall we have had that has lead Canada towards an interesting political environment.  Parliament (in Ottawa) returns today with amongst other developments, three new ministers: John Baird is now replacing

Lobbying in Ottawa has changed this fall and non-profit/ association executives would be wise to pay heed.  Anyone who bends the ear of Members of Parliament and senators must now register such activities under expanded new regulations that have taken effect.  Under the new rules,

Followers of this blog may be aware of Action Strategies’ special social network for those interested in learning best practices in the sector.  As some may be aware, Ning (where this network is hosted) has changed the service agreement for hosting groups such as this. 

Time and again, when you review the blogs and discussion forums, the question of ROI (return on investment) comes up when association executives think about integrating social media into their communications and public relations initiatives. For many association and not-for-profit organization executives and communications professionals,

From time to time, I am asked what Action Strategies does.  When I answer that 50% of our work involves government relations and lobbying on behalf of non-profit organizations and associations, one of the inevitable questions that arises is: “Are you registered as a lobbyist

Look, I’ll come forward and admit it…at face value, public relations can be a subjective affair.  At times, getting to the point of what it clearly delivers can be a challenge.  So let me make it very clear.  If I were to pick one fundamental

One of the biggest issues non-profit executives identified to me in a recent survey of the challenges faced in government relations is identifying the right contacts in government and then building the right case that fits into the government’s agenda. Many will say that the

Too often, non-profit organizations and associations relegate public relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation. In this video, Mark Buzan explains 5 reasons Why & How Public Relations Impacts Non-Profit

Non-Profit Execs beware…Here’s a fabulous article I just fund that tells it all when planning your next media release: Despite a recent survey’s findings, laying the groundwork is key to your pitch’s success Seventy-five percent of journalists find well-targeted news releases with high-quality content useful,