February 23, 2011: Mark Buzan's PR and Public Affairs Spot on the Web — As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated.  Social media strategy requirements are forcing

February 21, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Your association has a voice.  One of the reasons your non-profit organisation exists undoubtedly is to get across the message of the cause you support.   The challenge becomes all that much

February 14, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: As it has been previously announced, Action Strategies has teamed up with the Centre for Excellence in Public Sector Marketing (CEPSM) in the delivery of a year long webinar series. Often,

February 7, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: Love it or hate it, the non-profit and association sector has its peculiarities.  At times, consultants can face friction from in-house government relations or communications staff within associations.   Sometimes, I

February 1, 2011; Mark Buzan's PR & Public Affairs Spot on the Web: I attended a good 'ole fashioned political rally on January 23, 2011 in Ottawa, Ontario held by the Conservative Party of Canada marking their 5th year in office.  Those who follow Canadian politics know

January 22, 2011 – Mark Buzan's PR & Public Affairs Spot on the Web With the rise of social media, association executives, legal professionals, and those suspicious of the risks involved for an organization's reputation seem to be raising more concerns about the risks to

A while back, a colleague of mine in one of Action Strategies' partnering firms in association governance, management and strategy – Tecker Consultants wrote something that I think is very profound": "Just because you have a plan, it might not be strategic".   In my years

Additional changes to Facebook Causes are making engagement in social media all the more critical for charitable organizations (and even for causes looking to advance their advocacy initiatives).  I recently received the below email from Facebook Causes.  What do you think?   Hi Cause Creators

Good public relations leads to engaging your association, nonprofit, charity members and supporters. It's also critical towards ensuring donors and sponsors of charity organizations are aware of the good but often left unknown work they do. After all and as I often say, "If they

Selecting a public relations firm or consultant can be a challenge. Non-profits need to know when it’s best to outsource or hire within for their communications strategy.