January 3, 2012: Mark Buzan's PR and Public Affairs Spot on the Web – A new development has come about. Action Strategies' Principal and Chief Magnifying Officer, Mark Buzan has accepted a long term assignment as Executive Director of the Canadian Dental Assistants Association and is

Mark Buzan's PR and Public Affairs Spot on the Web: December 24, 2011 – It's been a while since I have posted and as such, I hope this message reaches you in time for Christmas and for the coming New Year. 2011 turned out to

July 18, 2011; Mark Buzan's PR and Public Affairs Spot of the Web: Unlike fundraising or direct program delivery, the value of communications strategy and public relations can be elusive or in the least relegated to an after thought in many nonprofit organisations. However, it's

July 11, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Summer's here and what a better time to for your nonprofit organisation or association to take stock of its training needs in media relations, social media, and lobbying.  With school back, new demands

June 24, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: For a long time, I have encountered a common theme in nonprofit and cause based associations when it comes to NGO advocacy and nonprofit lobbying: emotional appeal.  This is normal.  To be

June 17, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: In 2011 over 85 percent of new handsets will be able to access the mobile Web. Today in the US and Western Europe, 90 percent of mobile subscribers have an Internet-ready phone.

June 7, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Why would a potential sponsor wish to support your nonprofit organisation or association? Sponsors and corporate supporters are going to be looking for the answer to the question of "what's in it

May 30, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Last week, the cabinet was announced and the Parliament is shaping up even more as the Leader of the Official Opposition, Jack Layton, announced his shadow cabinet on Thursday. While many will argue that

May 20, 2011; Mark Buzan's PR and Public Affairs Spot on the Web: Earlier this week, Prime Minister Harper announced the cabinet of the 41st Parliament following the election of last month.  If you read my last posting on what the election meant for the

Mark Buzan's PR and Public Affairs Spot on the Web – May 13, 2011: Implementing social media in a nonprofit organisation can be a daunting concept when you are just starting out.  As I have mentioned in a number of other previous posts on implementing social