Articles by Victoria Hall


Mark Buzan’s PR and Public Affairs Spot on the Web – A new development has come about.

Action Strategies’ Principal and Chief Magnifying Officer, Mark Buzan has accepted a long term assignment as Executive Director of the Canadian Dental Assistants Association and is not taking on new long term projects at this time.

Action Strategies may undertake a limited number of projects to be carried out by associates or partners.  In addition, Mark is scheduled to speak at a number of conferences this Spring and is still taking on a number of specialized training sessions in public relations, social media, and government relations for both government and non-profit organizations.

“I am excited to take on this opportunity and I am convinced that this new experience as an Executive Director will only further enhance the capabilities that can be offered to current and future non-profit organizations and associations.  Combined with certification I am now seeking as a CAE (Certified Association Executive) from CSAE and very recent acceptance as a Volunteer Advisor with CESO (Canadian Executive Service Overseas), I believe that the future will position Action Strategies and myself better than ever to relate to the needs of the not-for-profit sector,”  says Mark Buzan.

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As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated. Social media strategy requirements are forcing non-profits to look to the internet as more than a place where they build a static website.

Media relations in a social media world is changing as well. On a recent webinar I facilitated on association branding, I was amazed at the concern professional associations and trade association executives showed for how they can keep their brand relevant and fresh to Generation Y. The list goes on.

From this process of reflection that I am undertaking with fellow training partners in social marketing in the development of training programs and in particular, a year long webinar series on marketing, I would like to know what challenges you are facing.

What areas of training do you feel your non-profit association could benefit from most?

In what marketing communications challenges do you feel your non-profit association most needs training in 2011?

  • Understanding social media strategy
  • Building more robust and prominent press coverage
  • Recruiting and retaining members and supporters
  • Revising a new brand/ improving the organization’s brand
  • Developing new revenue strategies/ streams through better marketing
  • Developing a robust and regular contact system with members or supporters
  • Mobilizing members and supporters in your awareness campaigns
  • Marketing your message to government to become a better lobbying organization
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 I attended a good ‘ole fashioned political rally on January 23, 2011 in Ottawa, Ontario held by the Conservative Party of Canada marking their 5th year in office.  Those who follow Canadian politics know that the possibility of a federal election is a very great probability.  With the Conservatives anxious to take on a majority government moving away from the minority they have in parliament, they feel more emboldened than ever with poll numbers which have at times put them in striking range of reaching that objective.

The event was a great opportunity to reconnect with old colleagues, friends and acquaintances from my days when I was a Legislative Assistant on Parliament Hill for Jason Kenney, MP – now the Minister of Citizenship and Immigration.

Mixing my ongoing efforts to build bridging and relationships with Members of Parliament, Senators and other policy makers for the benefit of non profit organizations and associations along with my expertise in social media; I recently launched my Flickr account where you can view some of the photos taken.  Enjoy!

If your association or non-profit organisation is looking to build awareness and relationships with MPs, Senators or influential policy makers, drop me a line.

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