Public Relations, Communications, and Lobbying Strategies that Magnify NonProfit Association messages
A PR or Government Relations consultant magnifies your non-profit association's message otherwise lost in the crowd
Our Public Affairs Process: Researched Strategy before Tactics
Public relations, government relations or lobbying and communications strategy are more than just press releases, a favourable mention in the news or setting a meeting with an influential Member of Parliament in their constituency. Action Strategies' process, whether in public relations or in government relations (lobbying MPs or Senators), gets to the heart of the messages and communications methods that motivate real return on investment – changing attitudes! Our philosophy is simple. You cannot expect to grow your audience or acceptance of your message, if you do not understand them!
By working with us, you can count upon our proven communications and government relations strategies which result in our clients surpassing their target audience reach and share. Through the media, through events, or with legislators; we leverage our network of contacts for our clients to build the capacity and frequency of the messages broadcasted. Our strategic approach comes from a focus on coordinating the means of communication with internal and external stakeholders.
Our process starts with the development of a multi-stakeholder communications plan or lobbying plan. Built with precision, the plan focuses on research that identifies the attitudes of target audiences and analyzes the communications mediums from which they prefer to receive information. The plan ensures to leverage and exploit all communication channels that will meet your goals for the next three to five years. From start to finish, we measure each communication channel throughout the campaign against your goals and objectives to ensure you receive a solid return on investment.
Over the years, we've been blessed with having worked with a number of clients from around the world. We're honoured with their praise and their testimonials speak to the professionalism of Mark Buzan and Action Strategies:
Cherina Sparks, Project Manager, Information and Communication Technology Council
Johanna Roach, President, Knowledge Bridge Inc
Brian MacPherson, former Chief Operating Officer, Canadian Paralympic Committee
While at CCA, Mark exhibited the ability to quickly comprehend the Association, its structure, its objectives and priorities. As External Communications Director, he demonstrated very good writing skills in the preparation of Media Releases, articles for various trade publications and other written material… I have no reservations in recommending Mark Buzan…
Michael Atkinson, President, Canadian Construction Association
As Mark's former professor (2000) in Government relations, I can attest to his ability to understand the issues. He has an exceptional ability to think outside the box and his marks at the time showed it! Since then, he has shown the ambition and drive necessary to start his own firm. In my estimation, he has a firm grasp on how Ottawa works.
David Zussman, Former Director, Public Policy Forum
Chief Lead on the Chrétien Government Transition team
Action Strategies and Mark Buzan understand the fundamentals of effective government relations. They helped us understand and grapple with policy changing opportunities available for our organization within the Quebec government. I have no reservations in recommending their services.
Stephen Koch, Executive Director, NAIMA Canada
The following are a sample of our best work and case studies but far from exhaustive. Please call or contact us from the menu bar below for case studies in public relations, government relations, social media, or any of your marketing communications needs.
Mark Buzan and Action Strategies are well connected in the Public Relations, Public Affairs and NonProfit Association sector. Mark is an accredited member of the Canadian Public Relations Society and of the Canadian Society of Association Executives.