What Marketing Communications Training Challenges is Your Non-Profit Facing?

February 23, 2011: Mark Buzan's PR and Public Affairs Spot on the Web — As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated. Social media strategy requirements are forcing non-profits to look to the internet as more than a place where they build a static website.

Media relations in a social media world is changing as well. On a recent webinar I facilitated on association branding, I was amazed at the concern professional associations and trade association executives showed for how they can keep their brand relevant and fresh to Generation Y. The list goes on.

From this process of reflection that I am undertaking with fellow training partners in social marketing in the development of training programs and in particular, a year long webinar series on marketing, I would like to know what challenges you are facing.

What areas of training do you feel your non-profit association could benefit from most?

In what marketing communications challenges do you feel your non-profit association most needs training in 2011?

Understanding social media strategy

Building more robust and prominent press coverage

Recruiting and retaining members and supporters

Revising a new brand/ improving the organization's brand

Developing new revenue strategies/ streams through better marketing

Developing a robust and regular contact system with members or supporters

Mobilizing members and supporters in your awareness campaigns

Marketing your message to government to become a better lobbying organization

View Results

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Thank you so much for visiting and taking part in this poll. Believe me, by answering, you are a BIG help! Can I ask however, one more favour? Please visit the page of my year long webinar series on marketing and let me know what you think by leaving a comment below?

I am in your debt,

Mark Buzan, APR

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Mark Buzan is Principal and Chief Magnifying Officer in Action Strategies, a full service public relations, media relations, and social media consultancy specializing in magnifying the communications strategies of associations, non-profit organisations, and charities.

Plymouth Regional Chamber of Commerce says:

March 22, 2011 at 12:48 PM

When fishing for emails to solicit business through websites, the first rule in marketing is to know who your audience is. Who this email was addressed to has not been on this position for well over 15 months.

Reply
- Mark Buzan says:
  
  March 23, 2011 at 1:19 AM
  
  Sincerest apologies if reaching out for input caused you discomfort. You are absolutely right – targeting one’s message is critical in marketing. Obviously the contact person we attempted to reach was based off another source but I assure you, we always make the best effort possible to target messages to the right audience and contact(s). I do hope nonetheless that you will view our willingness to post all comments (warts and all) as a demonstration of our sincere desire for transparency in seeking input on the biggest challenges to marketing for non-profits.
  
  I hope you’ll come back and offer your input in the future.
  
  Reply