What Marketing Communications Training Challenges is Your Non-Profit Facing?
February 23, 2011: Mark Buzan's PR and Public Affairs Spot on the Web — As demands for non-profit organizations to stand out from the crowd grow, so to will the need for NGO communications strategy need to become more sophisticated. Social media strategy requirements are forcing non-profits to look to the internet as more than a place where they build a static website.
Media relations in a social media world is changing as well. On a recent webinar I facilitated on association branding, I was amazed at the concern professional associations and trade association executives showed for how they can keep their brand relevant and fresh to Generation Y. The list goes on.
From this process of reflection that I am undertaking with fellow training partners in social marketing in the development of training programs and in particular, a year long webinar series on marketing, I would like to know what challenges you are facing.
What areas of training do you feel your non-profit association could benefit from most?
Thank you so much for visiting and taking part in this poll. Believe me, by answering, you are a BIG help! Can I ask however, one more favour? Please visit the page of my year long webinar series on marketing and let me know what you think by leaving a comment below?
I am in your debt,
Mark Buzan, APR
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