Association Marketing Webinar Series: 1st Video Now Available
February 14, 2011 – Mark Buzan's PR and Public Affairs Spot on the Web: As it has been previously announced, Action Strategies has teamed up with the Centre for Excellence in Public Sector Marketing (CEPSM) in the delivery of a year long webinar series.
Often, when one thinks of marketing, it tends to be put in the silo of promotion and while marketing certainly helps with promotion, it is much more than that. Successful Marketing is the basis of success in everything associations do. From governance, membership recruitment, non-profit organization change management, public relations, lobbying and many more of the other day-to-day functions of associations; marketing provide a way of thinking strategically.
As a first step in this year long process, we have released the video from the first webinar: Successful Association Marketing – Why it Effects Everything Your Association Does. I certainly hope you will find this video useful. If you do, please visit the webinar series page here to learn more.