What Can Our Grassroots Advocacy and Public Relations Services Deliver?
Too often, non-profit organizations and associations relegate public relations and/or government relations to the “nice to have” category without focusing on it’s direct impact on fundraising, membership engagement, sponsorship campaigns, and revenue generation – to name just a few examples.
If you are in a non-profit organization, NGO, charity or association…
YOU ARE IN THE BUSINESS OF BUILDING AWARENESS!
This is essentially what good lobbying and public relations delivers. When clients come to Action Strategies, they know they can count on a number of services and or real returns on their investment through just a sample of the following deliverables:
| Click here for how we deliver PR Return-on-Investment | Click here for how we deliver Lobbying Return-on-Investment |
Public Relations for NonProfits and Associations:
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Donor and member communications
Your supporters need to hear from you and you need to hear from them!
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Good public relations strategy builds good partnerships for revenue generation possibilities
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Good public relations strategy integrates your calls to action into all your points of contact where you ask for support.
In the end, this magnifies and multiplies your message and chances fo more funding!
Getting into the media and becoming their ''darling'' when it comes to recognized value of one's expertise can deliver long lasting publicity, credibility, and notoriety. Our clients get the opportunity for being quoted and over time, the journalist gets a dependable source of information.
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Magnify your NGO's online and social media presence:
Action Strategies' social media strategies have the where-with-all to reach out to bloggers and encourage coverage that increases website traffic.
Grassroots Advocacy and Lobbying for Non-Profit Organisations and Associations:
In reality, Government Relations services are an offshoot or cousin of Public Relations. The difference of course comes from whom the message is targeted:
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Ongoing monitoring and advice of political developments and how those can impact an industry or cause:
There is enormous value in having the input and insight of an ”insider” with connections in the corridors of power. Without having the benefit of ongoing monitoring, your association can be ”surprised” with a decision unfavourable to your industry.
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Coalition building amongst associations and varying stakeholders:
Lobbyists are team builders for causes not always understood by policy makers or all Canadians. Sometimes it becomes necessary to gather different interests together on a common point. By combining efforts into a single event on a message with which all could be comfortable, a message can be heard more loudly and more clearly. Action Strategies possesses the know-how and abilities to make these campaigns and events possible.
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Building awareness of unfair legislation or regulations that could hurt a segment of Canadian industry or the population:
Effective Government Relations builds awareness with policy makers. By the nature of the amount of decisions Parliament must make every day and the varying interests with which it must contend, it is inevitable that every day decisions may overlook the concerns of affected parties. Engaging a good lobbyist would be similar to engaging the services of a good lawyer. It means that a cause will get its fair say before those who ”judge” what will be the acceptable policy course of action.
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