Good public relations leads to engaging your association, nonprofit, charity members and supporters. It’s also critical towards ensuring donors and sponsors of charity organizations are aware of the good but often left unknown work they do. After all and as I often say, “If they don’t know ‘ya, they sure won’t give to ‘ya!”
However, I will recognize that it’s one thing for a non-profit orassociation to say that they will engage their members, supporters or donors in a coming campaign, it’s another to successfully implement such a strategy. Making sure they support and act upon your call to action, requires solidly planning out what’s in it for them and how you intend on getting the message to them in the form they will relate to and with the communicationsvehicle that will resonate with them. With this challenge in mind, I’ve recently created a new white paper I help you’ll enjoy.